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Eric Siu breaks down why LinkedIn posts go viral: stop people scrolling with weird or goofy images instead of polished headshots, then get them to comment. Engagement and pattern interrupts beat professional polish.

Eric Siu breaks down why LinkedIn posts go viral: stop people scrolling with weird or goofy images instead of polished headshots, then get them to comment. Engagement and pattern interrupts beat professional polish.
The least amount of competition exists on LinkedIn. If you get people to engage and comment, you will just have your post seen more. Include a really provocative image, preferably you doing something weird and out of the ordinary, not this professional— like, we know you hired a photographer to do this kind of thing. Goofy photos of me, that's going to stop people in the feed. We're looking for pattern interrupts, for weird things that don't fit the box.