Eric Siu breaks down the 9-word email concept from Dean Jackson: ultra-short, personalized messages with a single clear question. One-word subject lines get the highest open rates, and the ask should be specific, like a 5-10 minute call that adds clear value for the recipient.
Today we're gonna talk about the secret to winning with cold email. So this is gonna help you get more what? More sales. It's gonna be great. Sales are gonna be great for your company. It's gonna be great for your family. Everyone's gonna like you more because you have more sales. But before we talk about it, don't forget, whatever platform that you are on, if you enjoy things around business, marketing, entrepreneurship, even watching us play games and talking about business, just subscribe whatever platform that you are coming from. It helps us. go a long way, helps us spread the word. It's gonna be super helpful. How do you get people's attention when you send cold emails? How do you make them really effective? By the way, like, I get so many emails now, and I'm sure a lot of you do, that you can just tell from a mile away it smells like a sales email. What is really effective— this actually comes from the popular marketer named Dean Jackson. He came up with this concept called the 9-word email, and the 9-word email is basically saying, hey Noah, we spoke a while back about you buying a yacht. Are you still interested? It's like a 9-word email. You can see the simplicity in that. That's just kind of a little bonus. notice, but the headline, it might just be, hey, interested? Or private podcast interview? Or speak at our conference? Right? Or private webinar? I've seen open rates of up to 60% on those, and when you give people something, you put something in front of them that's like, oh, it really resonates with them, like the fact that they visited, maybe they're interested in email marketing, and you send them this email marketing webinar, and it's a one-on-one webinar. That is a different type of conversation you're gonna have. And by the way, Salesloft studied millions of emails and they're, they're a sales email company. What they studied was that the one-word subject lines tend to perform really well. When you start to add more and more words to the subject line, the performance gets worse and worse. And when I say like interested or, you know, like webinar for example, you can try that. You can also try A/B testing your subject lines and, you know, doing, um, webinar for Noah, right? The name or just webinar and see which one performs better, right? It also depends on the industry that you're in, but keep it Keep the email very short, sweet, to the point. The more paragraphs you write, the more you lose people. But the main thing is, are you short, sweet, to the point? And does your offer actually make sense? Just imagine this: I'm walking by you on the street, and you ask me to do a 30-minute meeting with you. That makes no sense at all. But if you say, "Hey Eric, by the way, I'm a big fan. Like I check out your stuff. I got this really cool thing that I think would be you know would add a lot of synergy. Can we just chat for five ten minutes or so? It's gonna add a lot of value. Like trust me, this interaction is gonna add a lot of value. I might consider it. That's a different." type of thing. And there's going to be a subset of people that actually would, would do it. Human interactions. Think about what people are interested in. That's going to take your cold emails a long way. That's how you get, get it to actually perform because oftentimes people are posting all these, oh, these are the cold emails that work really well. There's all these templates out there, but then what happens is everyone starts to copy them. So then they all start to become less and less effective and that's not good for you. So you want to be original, come up with an offer that's good, Be useful, it's gonna go a long way. So let me know what you think in the comments in terms of what you're gonna do to drive your emails, your sales emails performance higher. And don't forget, whatever platform that you're on, don't forget to rate, review, and subscribe. And don't forget to check out the next video, and we'll see you tomorrow. Bye.
