Eric Siu explains the land and expand approach: sell one product to a customer, then cross-sell related services. He uses ABM software paired with agency services as an example, arguing this beats chasing more traffic or higher conversion rates.
The simplest marketing strategy being land and expand. Yeah, everyone in marketing is focusing on more traffic or increasing their conversion rates, but people forget the most basic thing, which is sell more. And a great example of this is you have your ABM software, people are interested in that. You try to also sell them on your agency services and vice versa. Let's land and expand. If you have a lead or you have a customer, make more money from them than just selling them one thing.
