Eric Siu argues YouTube has the most long-term potential for creators, with one channel hitting 80M views. He explains how to measure success by unsolicited response rate—meaningful comments matter more than raw view counts—and says he's pushing YouTube harder going forward.
The social network that has the most long-term potential in the next 10 years or so is YouTube. I was listening to some other podcasts out there and their YouTube views are growing a lot more. They got like 80 million or so views from YouTube. What we're doing now is we're trying to figure out, okay, how do we push YouTube even harder? We know the content we're putting out is good. And this is for beginning creators right now. If your unsolicited response rate, meaning that maybe you create a video, it gets 10 views on it, but one person comments and says, I don't know how you don't have more subscribers, then you know your content is good. We're getting a lot of that right now 'cause we reset our channel and a lot of people are like, how come this has so little subs? Like this content's so great, right? We know it's only a matter of time before it takes off. Takes off. So please make sure you subscribe to us on YouTube as well. We're going to be putting a lot more effort there.
