Starbucks skips ads and bets everything on the in-store experience. A great visit gets shared with friends. A bad one gets shared more. That word-of-mouth loop is their whole marketing engine.
I remember there was a case study that we read on Starbucks. And the interesting thing about Starbucks is that you've never seen a Starbucks ad, right? Yes, definitely. And they focus a lot on building the Starbucks experience, right? And I think a lot of what we do is very similar to that type of strategy where we first and foremost have to build a good product. You know, the whole Starbucks strategy is that they want to have— they want to create a good experience such that they're You know, if you have a bad experience, you'll tell like 7 people. If you have an average experience, you might not tell anybody. If you have a good experience, you might tell a couple of people, right? And so from that, I think we got a huge flywheel of marketing and kind of word-of-mouth marketing, right? You know, really helped build a community there.
