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Eric Siu traces how Nvidia survived its early years through smart marketing to gamers and partnerships with OpenGL and Quake. The company's packaging and focus on gaming gave it the traction it needed to avoid collapse.
Eric Siu traces how Nvidia survived its early years through smart marketing to gamers and partnerships with OpenGL and Quake. The company's packaging and focus on gaming gave it the traction it needed to avoid collapse.
Nvidia, back in the day, it was only marketed very well to gamers like myself. You know what made it stand out? It wasn't its features. It was more so the design of the packaging that made me want it more, right? And then everyone started talking about it more. And what actually helped Nvidia win, by the way, was they came out with this OpenGL thing. I used to play Quake back in the day, and Quake is a first-person shooter, right? It just made the graphics look so much better, and then that marketed everything, and then that's how they really started to take off. Like, without that technology, I think they would've gone bankrupt.
