Nvidia nearly went bankrupt before OpenGL and games like Quake saved the company. The speaker traces how Nvidia's early marketing focused on gamers and packaging, but the real breakthrough came when better graphics technology let them dominate the market.
Nvidia, back in the day, it was only marketed very well to gamers like myself. You know what made it stand out? It wasn't its features. It was more so the design of the packaging that made me want it more, right? And then everyone started talking about it more. And what actually helped Nvidia win, by the way, was they came out with this OpenGL thing. I used to play Quake back in the day, and Quake is a first-person shooter, right? It just made the graphics look so much better, and then that marketed everything, and then that's how they really started to take off. Like, without that technology, I think they would've gone bankrupt.
