Eric Siu gives CMOs four ways to stay relevant as AI takes over marketing. Stop launching vanity projects and tie everything to revenue metrics. Clean your data before automating. Use AI agents for actual decisions, not busy work. One page generated $50K a month for him.
If you're a marketing leader, here are 4 things you need to do if you don't want to get replaced by AI. 1, stop launching vanity projects. Most marketing leaders still launch AI projects that look good on paper but do nothing for profit. You want to tie every AI project to real P&L metrics like CAC, MQLs, or revenue lift. 2, fix your data before you automate. AI can't fix bad data. If your CRM is messy, every prediction it makes will just be wrong. So just clean your inputs and everything will be better. 3, don't treat AI like an intern. AI isn't just for writing blog posts. Use agents that can actually make better decisions for you, like spotting CRO issues, conversion rate optimization, or missed revenue opportunities. Mine once found a $200,000 MRR gap that we missed internally, and in another scenario, it made me $50,000 per month just from generating one page. And 4, govern and retrain constantly. AI models drift. Without checks and retraining, they'll start hallucinating. Set review cycles and human checkpoints every month, if not more. My AI agent can make better decisions than most CMOs, Because it doesn't guess, it learns over time. Follow for real-world examples of how AI is changing marketing and business.
