Eric Siu breaks down why business influencers who flex Lamborghinis and Dubai trips while selling courses aren't credible. He calls out the gap between polished presentation and actual business knowledge, pointing to influencers claiming they sold 8-figure agencies but still need to hustle courses.
I'm not going to name any names, right? But it's like, oh, like I sold my, my 8-figure agency and now I'm selling courses. Wait, how does that make any sense? Sure, you make amazing videos and you're getting millions and millions of views, but when you start to talk about business, there isn't a lot of substance. And when you're looking at the videos, it's super well, well-produced. But what are you showing? Oh, you're showing your Lamborghini. Oh, you're showing that you're traveling to Dubai. You're showing all these things. Where's the actual substance? When it feels very surface level, it probably is. And when they're showing you other things to compensate, it's because, again, they don't have that depth.