Two creators discuss why people watch long videos on YouTube. Speaker A says substance beats hooks: viewers stay when the topic genuinely interests them. Speaker B confirms this, watching 30-minute AI marketing videos start to finish because he cares about the subject.
What I found is more important than the hook, and this is at least for my channel, I need to look at more channels and get data on this, more important than the hook, more important than that thumbnail click-through rate is what I found is people really want to watch the whole video because it's a topic that they truly care about.
Yeah, that's interesting. I will say though, when I watch stuff on like stuff I'm interested, like AI marketing agents and people are doing a screen share and it's like 30 minutes, I find myself watching the whole thing.
