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Eric Siu on why companies are doubling down on SEO after cutting budgets in 2024. Instagram and TikTok are finally paying creators, which is pushing brands back to organic search as a more stable long-term play.
Eric Siu on why companies are doubling down on SEO after cutting budgets in 2024. Instagram and TikTok are finally paying creators, which is pushing brands back to organic search as a more stable long-term play.
If I look at Q4 of 2025, honestly, a lot of companies are getting back into SEO and they're like, oh, it's not dead. It's still a valid channel and they're doubling down on it. And we saw budget cuts in 2024 for some companies, not all, of course. I'm not even talking about the majority, but a lot of people had that sentiment that AI is going to screw up SEO. And we saw issues there. We also saw issues with social media. And what I mean is social media is people are just like, oh, organic social is not going to work the same now that they're monetizing through selling products specifically on Instagram and TikTok. You know, When you're shopping, people are just like, oh, organic social, it's not going to be as important. If they want you to monetize, they want you to monetize by selling stuff so they can end up making money.
