Eric Siu explains how to market Web3 projects: recycle your core message for fast-growing communities, get users involved in co-creation, and share decision-making. He shares a Google Sheet where community members propose in-game card balance changes for Season 20.
When you're growing really quickly, 100,000 people are in the community that weren't here last week, right? Like, you need to recycle and improve and refine that core messaging. I think that's really been our bread and butter. And then also making sure that the community understands that we care about them, that we're talking to them, that they have input. So from time to time, we'll balance the stats of the cards in the game. But it's really important for the community to understand, right, that they're part of this co-creation process. So for Season 20, I actually just made a copy of the Google Sheet that we use for the in-game balancing. And I said, hey, like, if you have ideas, Right. We're going to look at them. You know, copy our sheet, post your reasoning, and we'll take a look. And I think that actually because of that, the balancing for this upcoming season is going to be better and more aligned with the community than any balancing patch that's ever happened. Right. So making sure that the community understands how they can contribute to the Direct's success.
