Eric Siu argues that business owners, especially those with technical skills, get it backwards: they obsess over building products when they should focus on solving problems. Revenue follows when you tackle the messy work others avoid, not from promoting features.
You know, a lot of people, especially people, technical people, they think it's all about building the product, right? And the line here is really, ultimately your job isn't to build a product, your job is to solve a problem. So people in agency, they like to talk about the different service lines that they have and people in different service lines, they like to brag about that. Or people that are different product managers for different types of products, they like talking about whatever product they have. But ultimately that's not what matters. Your job as a business is to solve a problem and then you make money from that as a, byproduct. So most companies, they avoid the messy, unsexy work, but that's usually where the biggest opportunities live. And you do the work that others won't. It's to solve problems, and that's it. It's not about the product that you have.
