This AI Agent Creates Ads...

18 Jul 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "This AI Agent Creates Ads..." (uploaded 2026-07-18). The excerpt is a single-speaker discussion about a creative AI agent called Picasso that generates ad creatives at scale while considering performance, brand guidelines, and competitor activity, with a designer-in-the-loop. The speaker describes prototyping an outreach workflow using OpenAI Codex to auto-generate personalized cold emails and notes that attempting to finish the build with Hermes and OpenCLaw led to reliability problems when the agent exceeded disk or memory limits.

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So my team actually made a design, a creative agent called Picasso that will spin up creatives at scale. Okay. Okay. And like a lot of people can do that, but ours is focused on, hey, what's actually performing? What are your brand guidelines? And also what are your competitors doing? And we have a designer in the loop. And I was like, huh? So I took it for myself. I dumped it into Codex, which is OpenAI's, and I said, hey, I want you to basically make this into where I can send Neil cold emails or Noah cold emails and say, hey, Salesforce, we made some ads for you over here that are on brand. Here's 3. Would you like more? Right. And so that I built with Codex. And then it told me to finish off the build using Hermes. OpenCLaw and Hermes fail because if you add too much to its disk or too much to its memory, it starts to— I can't find it anymore, Neil. I don't know. I don't have that capability. So you start to go back and forth with it. It starts to become really unreliable.