This AI Prompt Told Me EXACTLY How to Make $1B!

All right, so I'm going to show you how you can use AI to have it be your coach to take you to hundreds of millions or billions in revenue. One thing I've been doing recently is whatever LLM you're using— could be ChatGPT or something else, in this case I use ChatGPT— but I actually asked my friend to run this prompt. And the prompt is basically, tell me the brutal truth about what you think is holding me back from reaching whatever outcome. So in his case, I said, you know, why don't you just ask it, what do you think is holding you back from reaching $1 million a year in, you know, take-home? And he asked the question and it basically outlined everything that he does, the company he works at, the other things that he works on. And he's not really much of a prolific content creator, but it still found out a lot about him and it actually informed him pretty correctly on the brutal truth on what he needs to do. I actually ran this for my friend as well, for his company, on what's stopping them from reaching $1 billion a year in revenue. And I also asked it what it thinks about, you know, the 3 potential outcomes I have in the next decades or so. And it basically explained the rationale behind each one. And then it told me, it told me one really interesting thing. It said, look, you've got the know-how, you understand what to do strategically. And even though you've gotten way better at focus in the last couple years, you still could do better with focus. And so I tested it. I was like, what do you think I work on right now? Because on the internet, there's so many things that I, that I work on. There's so many ventures that I've been involved with, right? And it said, Eric Siu is working on Carrot ABM, Single Grain, marketing school and leveling up, which are— those are the only things I have right now. Before, I would have like 8 projects before. And so I was like, okay, that's pretty accurate. And I'm not saying you should take everything an AI gives you as gospel because it's certainly missing a lot of context and you would know a lot more about your life than an AI would, at least for right now. The key thing here is you're using it as a thought partner. You are using it as almost— it's like you're sparring with it. You're going back and forth with it. You're running it through your thinking. You're running it through your psychology. I did ask, I said, okay, okay, what's the number one project I should be focusing on right now? It said arguably it's it's the SaaS. And I said, well, you know, I'm looking at the agency as a tech-enabled services portion. And it's like, okay, still, even if that's the case, there's no shortage of strategy that comes from you. And obviously I create a lot of content, so it really has a much better understanding of me than like my friend, for example. And it says, you know, the challenge for you is not necessarily strategy because you're a lifelong learner. It's more on the execution side. So I was like, okay, well then we should focus on a CEO hire. And it's like, well, no, the CEO hire should be number 2, like a 9 out of 10. I was like, okay, what's the 10 out of 10? The 10 out of 10 is the chief of staff. And I'm like, okay, but I, Have already had a chief of staff, right? And we're shifting her into more of a marketing role. And I said, well, no, you actually need an experienced chief of staff. More so, you need an enforcer. You need a ruthless enforcer, okay? Ideally someone that knows how to be kind and firm. That is exactly right, because the issue right now is there, there are a lot of things to clean up on both the software side and then the other things that I do. But to have someone come in, set the processes that I want, and firm them up before a CEO comes in, 'cause the CEO's gonna wanna do it their way, right? Like, I just know myself enough where there's certain ways I want the company to run things. And my whole thing before, like if you watched maybe the video before this, was focused involvement. I've learned over my career that those 2 words, as long as I'm focused, as long as I'm involved, things are gonna be good, but I can't be everywhere at once. And the way to think about this is when you look at, let's use Elon Musk for example. You love him or hate him, he works on a lot of different things that are world-changing. SpaceX, for example. The stuff he's doing with Doge is kind of nuts right now. He's turned X around, it's a profitable business. He's doubled the profit of X or maybe tripled it. And, you know, Starlink, what he's done there, Tesla, what he's done there. So he's done a lot. PayPal, he's helped with payments too, right? And Boring Company, the tunnels, that stuff's still around. So, and the way he does things is he'll look at the most important thing per company per week and he'll just focus on that. And I'm actually, again, he has no shortage of strategy, right? It's more so he needs to make sure that people are fixing these things and making sure that those things stay fixed, right? The thing that bothers me the most, and this might not be for everyone, I'm pretty sure this bothers a lot of people, but like having to fix something and refix it. And there'll be periods of time where like I have to do that, right? But having not just the chief of staff, but someone that's been there, done that in that role for 5+ years or so, that knows what it's like to work with a CEO, understands what makes me tick, what doesn't, and knows how to be firm but kind. I'm going to lead with firm first, and then I think the kind part second, because when you're going to be an enforcer, you can't rub people the wrong way, right? You have to, you have to play the long game. You have to, you have to think relationships with people. I thought that was interesting. And, you know, Neil and I, we had a debate on the podcast about this. Obviously, you know, Neil tends to think in more absolutes and he's like, well, no, I think that's the wrong way of thinking. You should get the CEO first or whatever. But he's not much of a people manager/operator. He doesn't really care about how things are ran from like a process standpoint. I do care more about that. And so to him it doesn't matter, right? So, you know, to him it's black and white, like whatever's right to him, whatever's worked for him, like that's right, right? But in my mind I'm like, okay, I also know what works for me. And so last vlog I kind of talked about being true to yourself and you have to understand what works for you, right? So when he does something a certain way or I do something a certain way, and he'll agree to this when we're not debating about something, but there's no necessarily right or wrong way to do things. So in this case, I'm like, yeah, chief of staff makes sense. I've just realized with these past GMs that I've had, you know, certain things when I set things up a certain way and I, I'll check in every now and then just to make sure the, that the trains are still running on time. That's what works for me. And so what's going on for me right now? And by the way, I'm not gonna say AI did this for me. And Neil's like, oh, I think Eric needed an intervention from AI because all he does is listen to AI, right? It's more so, no, I'm looking, when I read something, I'm looking for ideas, right? I'm looking for experience shares that might inform how I think about things. And When I'm working with an AI, it's almost like it's no different than me kind of just sparring with a thought partner. You know, then we'll come up with, come up with little, I don't know, little thought babies or whatever. And it gave me pretty good outcomes, you know, for my next 2 decades or so. I would highly recommend you test out this prompt with it. You know, what's the brutal truth behind this industry over here? Where do you think it's going? You can use deep research, right? Or if you do have some type of presence online, you could ask it to kind of fill in the blank on what it thinks will happen with you. And then you can just continue to give it more context and go back and forth. Again, your mileage may vary. I'm not saying this is perfect at all, but I'm saying this is another tool in your belt to help make you stronger because you now have, as of this recording, AI is like about 130 IQ. It's in your, in your pocket. It'll go up to 145 and then it'll become, you know, super, super genius. And that's exciting. LinkedIn ads are great, but let me give you the bad news first. The bad news is that you can't personalize the ads and you can't scale up the ads as quickly. The good news is if you're in a B2B space, you're doing account-based marketing, we have a solution for you called Karrot. That's K-A-R-R-O-T. And the good news is that you can create a lot of these campaigns with the Click of a button, you can personalize the ads, and there's a whole host of new things that are coming. If you want to get on the waitlist, just go to carrot.ai. Again, it's carrot.ai, and we'll see you on the other side. And by the way, like, from a content creation standpoint, I do ask it when I go on social. There's one post asking for the brutal truth about humans in general, and that post, I put it up, it got 2.6 million views. Then I started asking more questions like, what's the brutal truth about, you know, whether humans have high agency or not? Do most humans have it or not? And it basically outlined why and then gave me like, uh, like 10 reasons. I basically made it into a carousel, and that post I think got I don't know, 40,000, 50,000 views or so. So not bad. But I think humans want to see this stuff too. I think because you add the word brutal, it feels like it doesn't have to hold back because sometimes it feels like it doesn't want to hurt a human being's feelings. So the more you can do that, maybe there's other words you can use, you know, brutal honesty. I don't know what it is, right? And I think the premise of this whole entire thing is how can you use AI in your pocket to help you make $100 million or $1 billion in revenue? It's basically, it's a free business coach that will help you reach all your dreams just by asking stuff like this. And then the other thing I'll leave with you is you can make it your assistant. So you can basically imagine you can take all of your— we use Gong as our sales intelligence tool. It's a call recorder that sits in our client calls, some of our internal team meetings and things like that. But what if you could have all those meetings automatically dumped into Google Drive and then you can have an AI review all the transcripts and then tell you if things are on track or off track based on the targets that you're trying to hit? So it's basically like an assistant that's your eyes and your ears across your organization. So you can definitely do that. You can take your financials or in my case, I was looking at one M&A deal, the company, they were declining the last 3 years. I couldn't justify putting a down payment in. And even if I took the company on, it would still be a lot of work. And Neil actually made a good point when we did a podcast, basically saying, I take this company on, if I wanted to sell in 3, 4, or 5 years, it would actually— it would bring my numbers down, right? And it would affect the multiple. But I'm not looking to sell in the next couple of years at the very least. And so I'm looking to play this for a multi-decade game. So it helped me come up with 10 different structures and I liked 3 of the structure ideas and then I continued to work with it that way, or I had it map out my business There's a, there's a great book called Thinking in Systems, and it shows like different systems you have within your business. When you have different systems, there will be different bottlenecks. Sometimes different systems in your business will be broken. By asking Claude to map out the systems in my business, it showed where it thought the bottlenecks were, and it actually did a really good job. And it showed the things that were in red, which are like critical, or yellow, or things that are, things that are green, which are things that are going well. That's helpful for me because if I can just upload my financials and then if I have it constantly looking through all my meetings and showing where things are going well, things aren't going well, and then it can look at all our client reports to show how churn is going, how utilization rates are going, and all that type of stuff, how knowledge sharing is going throughout my client services and internal marketing team. You can quickly see at a very high level answering the question, how are things going? Imagine if you had an app, you can pull it up every day and you just see how things are going. Okay, this area is red over here, yellow over here. Okay, do I need to check in with the team leader to see how things are going? Do I need to check in with the team leader to see how things are actually going? And sometimes you do need that, right? Because if you're not— let's say you're a founder in a business and you're not constantly spot checking things and you're not pushing the pace, someone needs to be doing that. And I talked about earlier, Okay. It's like, sure, you can hire a chief of staff and everything, but still nobody's going to push harder than the founders because nobody's as incentivized as the founders are. Yeah. So let me know what you think in the comments in terms of what you're doing with AI to help it grow your business. I think the fact that we can all have a coach now, I remember I was paying my coach, it was basically $2,500 an hour. And don't get me wrong, world-class coach. He's worked with some of the best of the best and I've learned a lot. But like a coach isn't going to be able to read 100 pages of financials or documents of your company. A coach isn't going to be able to scan through all of your calls, all your transcripts, and then daisy chain all the information. together. A human just can't do that. But you can still have a human coach with an AI doing all this. And I think coaches are going to have to evolve in that, that, that way. But I just think the whole concept around small team, big businesses, we're seeing it happen right before our eyes, and I'm very excited about it. So catch you later.