0:24
Eric Siu walks through Gong's Engage, an AI tool that identifies high-priority leads, suggests which stakeholders to contact, and auto-drafts personalized outreach emails. It's built for account-based marketing to boost conversion rates.
Eric Siu walks through Gong's Engage, an AI tool that identifies high-priority leads, suggests which stakeholders to contact, and auto-drafts personalized outreach emails. It's built for account-based marketing to boost conversion rates.
Gong has Engage now. It's an AI tool that will serve up the leads that you should be talking to, the ones that are hot, the ones that are starting to go cold. Let's say you're taking an account-based marketing approach, which is where you're trying to hit multiple stakeholders at a company. They'll tell you, hey, you should reach out to this person over here, you should reach out to this person, and based on your actions, you should be emailing this person. Here's the email. So they'll like write an email for you and you can edit it. Basically, they're trying to take this approach. There aren't many other people doing this right now.
