Eric Siu walks through his 2025 content workflow: using Gemini to write 60-second scripts, HeyGen avatars with ElevenLabs voices, and Opus for B-roll. He's posting the same content to separate Instagram and YouTube channels and already seeing early wins with the reels.
For our marketing in 2025, actually, this is very recent. I started testing this yesterday. I'm going to make separate Instagram, YouTube channels, and I'm using my HeyGen avatar with my ElevenLabs voice. And then I'm combining it with Opus to make the B-roll. And I threw up a video on my Instagram yesterday. I think you might have seen it. And that video actually performed better than a lot of my other recent reels. It actually got shares too. I'm like, oh my God, it's getting shares. And so I'm like, I'm just going to go to town on this thing because it's not hard for me to make it into a process. Yeah. And making the script's not hard either because I can use Gemini. I'll tell Gemini, hey, This is an AI avatar of Eric Siu talking, and I want you to make a script for 60 seconds and lead with a punchy hook, and then it'll give me the script, and then I'm going to make a bunch of these videos.
