0:29
Russ Cook ran across Africa and racked up millions of impressions. Huel sponsored him and won. The video breaks down how the brand capitalized on his story and audience.
Russ Cook ran across Africa and racked up millions of impressions. Huel sponsored him and won. The video breaks down how the brand capitalized on his story and audience.
Have you seen this guy that ran the entire continent of Africa? First human to ever do it. So this guy's name is Russ Cook. His handle is @hardestgeezer. And this guy's just been running. He's got 350K followers. I'm looking at all the impressions here. 3 million impressions, 500K impressions, 16 million impressions. And you know what's funny? The company that was really smart about this was Huel. You know Huel? Huel is like the meal replacement drink. And so Huel was smart enough to sponsor him throughout the whole way. It's like the brand kept appearing with this guy and this guy was the experience. This guy was the story. This as if like Nike sponsored him.
