Matt Paulson's MarketBeat newsletter uses an email tactic called the Make Money Button: if subscribers click three emails in seven days, they get cycled through rapid-fire offers that convert repeatedly. This single mechanic generated millions in revenue.
He has a concept known as the Make Money Button. This guy's name is Matt Paulson. He runs a newsletter called MarketBeat, the stock newsletter. The way it works is if I'm on your email list, Neil, and I click on 3 emails within 7 days, I'm automatically thrown onto the Make Money Button list. And that is just all of your offers. One offer first, 3 days later, another offer, but in taste, right? You're maybe telling a story around it, but it's literally like 4 or 5 of your offers. Then, you know, we have a lot of conversions off of that, but then you get kicked off of that. Okay, then maybe 5 weeks later, I do it again, okay? I click on 3 emails in 7 days. Guess what? I'm back on the make money button again. And he said that has made him millions and millions of dollars over the years.
