Eric Siu breaks down how one creator hits 10+ million views on YouTube Shorts. She spends days perfecting a single idea, crafts hooks that stop the scroll, and edits relentlessly. The strategy: target broad niches instead of niche audiences.
This girl knows how to get 10+ million views on her Shorts. So she'll make a video on like $1 boba or like these fries have been discontinued at McDonald's, all these types of videos, right, that are mass market. She's really good at figuring out, okay, what's my hook going to be? And then she doesn't even think about the story. Then it's like, what's my closing statement going to be? And then she plays around with the story and then she continually edits over and over. And sometimes it'll take her hours and hours, maybe days to come up with one idea. I think the total addressable market also with the idea as it relates to the quality of your niche, that matters too. So the broader it is, the better, right?
