Lil Miquela, an AI avatar, makes $10 million a year from brand deals with Prada and Gucci. The virtual influencer market is worth $6 billion now and expected to hit $45 billion by 2030. Brands prefer AI influencers because they're predictable, controllable, and avoid the unpredictable behavior of human creators.
The AI influencer that makes $10 million a year.
Neil, see, Neil's smiling because Neil thinks it's like an OnlyFans model.
Yeah, I was about to say, I'm like, is this just like OnlyFans and they're creating like a fake avatar?
No. So this is posted from Levels. He says AI influencers are quickly starting to become a big business now. American AI influencer Lil Miquela. Oh man.
I already know about this one.
Okay, so I guess that one isn't an OnlyFans model?
Lil has deals with Prada, BMW, I think Gucci. Lil's been doing this for a while. Lil's one of the original ones, by the way. So yeah, got in early.
Nunori is this other one. It seems like some anime type of female character. Okay, so Lil Miquela, $10 million a year. And then the AI fashion model, the German one that I just mentioned, Nunori, that one does $500K a year. And then South African AI supermodel Shudu makes $2,000 per sponsored post. So last year, the industry was valued at $6 billion, and by 2030, it's projected to grow to $45 billion in money spent by people on virtual influencers.
Yeah, I can see people spending a lot of money on virtual influencers over time.
I can see that too. I mean, this is unfortunate, right? But I think especially like me growing up as a gamer, that stuff that like, I'm a kid, right? And I have, if I have some money to spend, I'm going to spend it on like armor, gear, whatever, maybe spend it on some AI influencer that I support. So I don't see it being like, why would it be blocked is my point?
Here's a question for you. And I'm, I'm curious to see what you think is the number one reason. We work with a lot of large corporations that like AI influencers. If you had to guess, what do you think is the number one reason why they like AI influencers?
Because they don't have to deal with the human BS.
Part of it, uh, and kind of, you're going in the right direction. Generally speaking, of course, the AI influencers don't have as much clout and pull as real human influencers. Wait, wait, they've been around longer.
Can I add on one more thing? Yeah.
They're cheaper. No, not really. Not necessarily cheaper. Okay, then why is it not? It's because they can get the AI influencer to do exactly what they want with no issues. So a lot of times companies—
That's what I said.
Not necessarily the BS, because I put those as 2 separate categories, but I did say you were on the right direction.
Yeah.
Sometimes these influencers have personalities, like the human ones, of course, and they're hard to deal with.
Yeah.
And the corporations are like, I'm writing a check, and they still have to deal with them whining or complaining or them not showing up up on time or all this kind of stuff. With the AI influencer, literally dude, you're putting in prompts, you're telling it you want it to do X, Y, and Z, and it does exactly what you're looking for. And if not, you just go in and you modify it until you get it exactly the way you want. And there's no complaints based from the person who owns the AI influencer or the corporation. It's just easier. But what we are seeing with some of these AI influencers, the person running the account Right? Because it's owned by an individual, sometimes starts having ego boosts from all the money that they're making. And what's happening with these corporations is like, dude, we don't want to deal with this. Onto the next.
Yeah.
All right.
So I wanted to take a second to tell you about my ad agency, Single Grain. We're a performance digital marketing agency and we focus primarily on working with B2B companies and e-commerce. So performance marketing, that's SEO, that's paid media, that's CRO, that's ad creative. And there are a whole host of other things that we're doing with AI that's really cool. You can go to singlegrain.com to learn more. Again, that's singlegrain.com to learn more, and we'll see you on the other side. So that— see, that last part is interesting. So in essence, we were saying the same thing. This is interesting because Neil and I think differently, but we did actually say the same thing there. But towards the end, no matter what, you're still gonna have to deal with some human BS because there is a human that's pulling the strings. And so, um, but I think we're gonna see such a proliferation of these that maybe it won't matter as much, but we'll see how it goes. Yeah. So that's what it is, guys. If you guys have any other questions, let us know. And, uh, that being said, we'll see you tomorrow.
