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Peter Levels built a flying game and got 74 million impressions across 100 posts on X by sharing his work publicly. Jason Fried said, "he's not marketing, he's making." The real marketing happened because he built something and showed people.

Peter Levels built a flying game and got 74 million impressions across 100 posts on X by sharing his work publicly. Jason Fried said, "he's not marketing, he's making." The real marketing happened because he built something and showed people.
This guy Levels.io, Peter Levels, he's a next level marketer. And this came from Alex Lieberman. He's driven 74 million impressions across 100 posts on X since launching his flying game. So he made it public that he's making this game. He's charging money for this game right now too. I just think it's impressive that this guy was building in public this game, and then now he has not only that many impressions, but he actually has people paying. Jason Fried, the founder of 37signals, said, he's not marketing, he's making. And through that making and sharing, Marketing simply happens. It's a byproduct of being great at the fundamentals of what he does and how he does it. That's why he's great.