Eric Siu breaks down four steps to make AI cite your brand: build detailed website pages with pros, cons, and FAQs; get mentioned on Reddit, YouTube, forums, and review sites; format content with proper tags and fast loading; keep everything fresh. AI systems pull from what's easy to extract and trust.
If you want to use AI in your marketing but don't know where to start, this is the roadmap that I would follow. Step 1 is your website. When building your page, make sure it provides complete answers to common questions with full details on pros, cons, examples, FAQs, etc. The more complete your page is, the more likely it is to get cited and pushed into AI overviews and the AI engines. Step number 2 is get your brand mentioned on multiple platforms like Reddit threads, YouTube videos, forums, and anywhere people talk about your industry. So for example, if you're in software, G2 might be a good place, or if you're an agency, Clutch might be a good place. When your brand shows up on multiple platforms, AI sees this as more trustworthy, which increases your chances of getting cited. Step number 3 is format your content correctly for AI to extract it easily. Use the right tags, headings, bullet lists, and keep the page loading fast so models can pull the information easily. Step number 4 is you want to refresh your content constantly. You want to upload new content, rewrite the old, and cut irrelevant pieces. Keep in mind that LLMs, they look at very updated content. We're talking about the last 12 months, 95% of content has been updated. Tools like ClickFlow can help you with this process. Follow for more expert tips on scaling your business with AI marketing strategies.
