Burger King deliberately opens locations near McDonald's to exploit their market research and customer traffic. In Brazil, Burger King partnered with delivery app Rappi to send free Whoppers when customers ordered McDonald's fries, until McDonald's forced the campaign to stop.
Have you seen how Burger King leveraged McDonald's? No. Did you know that most Burger Kings are built near McDonald's? Yes, I knew that. And why do you think that is? Because they already know in that market that there is— They've done the research already. So it's like kind of piggybacking on the research, right? So I think this was done in Brazil. There's a company called Rappi, the delivery service. So here's what Burger King did. They partnered with Rappi. Basically, anybody orders fries, send them a Burger King burger, like a Whopper. Why does that work really well? Because at the end of the day, Burger King is Burger King, right? So they might say McDonald's gives the best fries, but who is the Burger King? And so that, from The promotion did so well, and then eventually McDonald's like, what is this? They say, Rappi, shut it down, and they shut down the campaign. That's slick.
