Eric Siu says it takes about three years to see success. His podcast had low downloads for the first two years before taking off. He shares examples from his agency and software projects to show why persistence through the early grind matters.
Here's how long it takes to become successful. I used to ask this question to myself all the time when I was just starting out, and here is what I've learned. So I've talked about this on the Marketing School Podcast along with my co-host, and what we found is that no matter what, it takes 3 years. So he has experiences, I have my experiences, and I'll go with my first one. First one is the first podcast I started doing about 10 years ago. After the first year, I was only getting 9 downloads a day, and after the second year, I was only getting 30 downloads a day, and I was spending 6 hours per week on doing that one. And then when I think about The agency that I took over, it took about 3 years to start to turn the ship around. Same thing with other stuff that I worked on in the past, such as software. So it takes about 3 years to get going. And if you get lucky and hit lightning in a bottle, props to you. But it usually takes about 3 years. So
