0:30
Eric Siu breaks down a cold email that actually worked. The sender referenced his LinkedIn post, then sent a Loom video with his website in the background. That personalization is what closes deals.
Eric Siu breaks down a cold email that actually worked. The sender referenced his LinkedIn post, then sent a Loom video with his website in the background. That personalization is what closes deals.
The best cold email I received this year was when I engaged on a LinkedIn post. Someone hit me up and they said, hey, I saw you engage on this post. They showed the post itself and they're like, hey, we actually do things better. Would you be open to looking at us as well? And I was like, whoa. And then like, I didn't respond because I didn't see the email. It went to spam, right? Unfortunately. But then they sent the next email was a Loom with a background of my website. And when you click on it, it's like, sure, it's not customized. It just starts with my website. But it's like going to that level of detail is what's going to help you win deals in the future.
