Eric Siu walks through conference lead-generation tactics: request the attendee list, use QR codes to capture leads and downloads, send follow-up emails with slides. Timing and follow-up convert prospects into customers.
We typically will try to ask the conference organizers, okay, if we can get the attendee list. Usually it's a no, but when we're able to get it, we get an email list, okay? So we get that and then we also get all the attendees, okay? That's one piece. The second piece is, to Neil's point, if you put a QR code at the end, you get all the leads. My sales team can see all the leads that come through that day and that they downloaded that thing. So what will happen is they will get an email, all the attendees will get an email saying, hey, thanks for attending the talk, or maybe thanks for registering for the talk, just so it covers everyone. And here's the link to the slides over here. Okay. And by the way, if you want to talk about, you know, marketing, or if you need help in this area, this is what we do over here. It's very light. That actually does get a lot of people are just like, when it comes to marketing services, it's more about timing than anything. And so when you hit enough people at the right time, you're just like, oh, by the way, yeah, I do need services. And they often forget the agencies that they talk to, right?
