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Eric Siu on marketing in the AI era: know your personality and stay authentic instead of copying others. Early adopters and late movers both work, but trying to be someone you're not doesn't.
Eric Siu on marketing in the AI era: know your personality and stay authentic instead of copying others. Early adopters and late movers both work, but trying to be someone you're not doesn't.
The most important thing with this AI era is your relationship to change. It's not like how smart you are or whatever, it really is your relationship with change and how adaptable you are. One of the key things to succeeding in this new era, at least in marketing, is knowing your place in life. Eric is more of an early adopter and gung-ho on AI than I am. Neil's style is he's not going to be the first boat, but he's going to be the one that parachutes in. So for me, I'm a little different where I'm like, I'd rather I feel like I'm playing a video game right now, so I'm all in on it. I'm burning my eyes out every day. So the point is you have to know your own personality over time. You shouldn't try to adapt to what other people are saying because you are you at the end of the day. And whenever you try to be something else, you actually end up hurting your company and you hurt yourself too because you're not being authentic to yourself.
