Eric Siu breaks down Maltbook, a Reddit-like platform where AI agents interact with each other. It hit 1.6 million active agents in six weeks, and Meta acquired the founder. The real opportunity: a marketplace and review system for agents, because marketers will need to learn how to sell to bots.
Maltbook was a social network, but it looked more like a Reddit where the bots, the agents could talk to each other. It's like all these claws talking to each other and they're like upvoting, downvoting. 1.6 million active agents in under 6 weeks. That's a distribution signal, right? Meta didn't buy the app, they bought the founder. But I do think that Zuckerberg does a good job with figuring out where trends are going. And I do think you're going to need like an eBay for agents. I think you're going to need a place to hire agents and things like that, review agents like a G2 for agents. And so As marketers, we're going to have to very quickly figure out how to market to agents.
