TikTok's algorithm learns what you watch and serves endless tailored content, creating an addictive loop. The platform's organic reach is strong enough that D2C creators should post 3-4 videos daily and track what works over 30 days.
TikTok is interesting because it's very contextual, right? They understand what you tend to watch, they understand what's going on with your mind, and they're gonna continue to show you more content, and that's how you get addicted to it, right? And that's why TikTok is continuing to skyrocket in terms of its growth and also advertising growth as well. Organic reach is very strong there. And, you know, if you have the time, if you don't have any channels in the very beginning and you're trying to do, especially D2C I should say, what you should try to do is maybe you do a couple TikToks a day, right? Really focusing on pumping out 3 to 4 a day consistently, and then looking at the next 30 days and seeing what your performance is.
