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Eric Siu explains why he shares all his marketing strategies publicly: almost nobody actually executes them. The exposure builds his brand and generates leads that far outweigh any competitive risk from giving away his playbook.
Eric Siu explains why he shares all his marketing strategies publicly: almost nobody actually executes them. The exposure builds his brand and generates leads that far outweigh any competitive risk from giving away his playbook.
You know why we're so open to sharing everything with everyone? It's because we know that less than 1% of people are going to do something about it. It's more like less than 0.1% are going to even do it. I know this sounds bad, but like, look, by us giving away everything for free, we're getting notoriety for it. We get branding from it. We get followers from it. It drives us leads and it actually doesn't create that much competition. The revenue outweighs the extra competition we're getting.
