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Eric Siu explains why your emails land in spam. Sales-heavy outbound messages tank your deliverability. Send valuable content one to three times a week instead to keep your sender reputation clean.
Eric Siu explains why your emails land in spam. Sales-heavy outbound messages tank your deliverability. Send valuable content one to three times a week instead to keep your sender reputation clean.
If you want to have a low spam score, that probably means you have to send valuable emails. Otherwise, if all you're sending is sales emails, you're going to get a high spam score. And then what's going to happen is you're going to get filtered out. So, and that's going to affect a lot of people that are relying on outbound. Like even if you do outbound, having good content that you're putting out maybe once, twice, or 3 times a week, that's going to balance things out. Otherwise, I don't see it working out for you in the long term.
