A founder sent custom $1,000 swords to struggling business owners with a note saying "business is war." He got a 100% response rate and made seven figures per deal closed. The tactic worked because it was so unexpected that owners actually opened the package.
This guy has a 100% response rate from sending $1,000 custom swords to the owners of failing companies. Why does he do this? Because he's trying to buy their business. So each closed deal represents 7 figures in net profit. So he just says this note says, business is war, and I noticed you lost a battle recently. I just wanted to let you know, if you ever need a few extra hands in battle, we've got your back. 100% response rate. Go do that to the people you're about to buy. Buy them some custom swords.
