Eric Siu made a viral couch video in 2007 that caught Facebook employees' attention, leading to a meeting with Mark Zuckerberg and an investment in Facebook stock four years before the IPO. He never sold, and those shares are now worth over $30 million.
I made a video on my couch in 2007 that said Facebook should worry about Twitter on a flip cam. It went viral to 500 of the right people, most of the employees at Facebook at the time. Led to Dave Morin asking me to give a speech at Facebook at the time, which led to Mark Zuckerberg being in the back of the audience, which led to him walking down after I luckily said smart enough stuff that caught his attention, asking me for dinner when I already had a flight back to New York on the red-eye. But I said, of course, I'm leaving tomorrow. We had dinner, it started our relationship, and my investment in his company from his parents' stock a year later. I've never sold a single share of the company. This was 4 years before its IPO. It IPO'd at $42 a share. It went down to $19 in the first 6 months. It's now $500 a share. And that was very, very good that I made that piece of content.
