Eric Siu breaks down why a top business podcast charges $4.7M for a single mid-roll ad and $5.6M for sponsorships, with seasons sold out through 2029. The listeners are founders and entrepreneurs making real purchasing decisions, which is why the rates stick.
Evan Armstrong tweets this. Everyone talks about TBPM making $20 million on ads and then they just sold to OpenAI for $200 million, but no one talks about how Acquired FM is pricing their mid-roll at $4.7 million. So here's Acquired is a— they're like a, let's just say like a business show. Okay. They talk about businesses. So check this out, Neil. Spring 2026, 4 episodes already sold out. Fall sold out. Spring 2027 sold out. It's like all of this sold out. So if you go all the way to fall 2029 season, mid-row is $4.7 million. So if you go to spring 2028, it's $2.9 million. Presenting is already sold out. So the presenting sponsorship, by the way, is $5.6 million. Wow. Yeah. And I think they're getting these conversions because I think I was stupid on this because I was already listening to these things like Founders Acquired and all that. I should have just paid for all of the ads in the very beginning because anybody listening to this is smart, they're entrepreneurial, and they're probably decision makers. Like Jeff Bezos listens to The Founders Podcast.
