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A creator's Instagram video went from 500 views to 30 million after adding an on-screen title that told viewers what they'd see. The hook made the difference. Busy viewers only watch when something immediately grabs them.

A creator's Instagram video went from 500 views to 30 million after adding an on-screen title that told viewers what they'd see. The hook made the difference. Busy viewers only watch when something immediately grabs them.
difference between 500 views and 30 million views. This guy that, that used to work for me basically created 2 new Instagram channels. And he released a video, 500 views, basically crickets. He was really sad because he put a lot of time and effort into it. And he's like, you know what, I need to change something. So he basically just added in the title on what people were going to see. And that was the only change just right before you watch, there's a little title, right? And that makes a big difference. So those of you that, that are into creating anything, you have to think about your hook. If you don't have a good hook, then you're not going to get the views that you need because people are so busy. You got to think about how you can hook people in.