Eric Siu explains why polarizing content drives views but can backfire for service businesses. Andrew Tate doubled down on controversy and built an audience, but that strategy alienates potential clients. The tradeoff depends on what you're actually selling.
Polarizing marketing works for some people and they don't give a crap and it's okay. Like it works for their brand, right? But for the vast majority of people, even though you can say something controversial, you'll get a lot of views at the end of the day. But also keep in mind, you're also going to turn a lot of people off. And like type of business that I have, we don't necessarily want to be turning people off. Like we're in a client services business, right? But if you are just creating your own product or maybe you're just a personality or a character, maybe you can be polarizing. Like Andrew Tate, for example, like he was very polarizing. Now he's trying to, you know, change his image a little bit. It's worked out for him. He decided that he needed a double triple down. And he knows the more intense things that he says, the more views that he's going to get. And that's the game that he decided to play. So the question for you is, does polarizing marketing fit into your business? You have to be the decision maker on that.
