Eric Siu breaks down a co-webinar with Nathan Latka's Founder Path that generated 40-50 leads, with 4-5 highly qualified. The setup used Tony Robbins-style staging, live questions, and a business-for-sale reveal to drive engagement and conversions.
I did a co-webinar with Nathan Latka's Founder Path yesterday. He set it up really well. It's probably the best webinar setup I've seen. It basically drove like, I think 40 or 50 leads for us, which is great. And then maybe 4 or 5 of them were like super qualified to work with us. The way it works is you go into it, this guy, you know how Tony Robbins, like when he was doing the virtual ones, he had like screens everywhere. So he had some type of setup like that. So you have 320 people on the webinar, which is a good amount of people, right? Then he like hypes things up and he's like telling a story in the beginning. He's like, I'm going to show you stats on this company over here. Stay to the very end. So he's like hooking you to the end, right? And then he's also asking you questions during the webinar. He's like, hey, tell me what revenue you're at right now. So his whole thing is like lending money to these companies, right? Tell me what revenue— what are you doing to grow right now? Are you trying to grow right now? And then what he did with my section, it was really quick. It was maybe 10 minutes or so, but he was driving it. So I was sharing stuff around like AI-assisted content, programmatic SEO. Boom, it moves to the retention.com CEO, but he keeps people hooked. He's like, stay till the very end and I'm going to show you a business that's available for sale right now. And he shares this marketing newsletter called Stacked Marketer. The fact that I'm even talking about it right now means that like he's done a pretty good job with it.
