Eric Siu explains Microsoft's reported $1 billion acquisition of Xander and plans to integrate Netflix into the platform with ads. The move would change how viewers experience Netflix while boosting revenue.
Here's why you'll never watch Netflix the same way again. Microsoft recently acquired a company called Xander for over $1 billion. Now, Microsoft did a deal with Netflix where Netflix is going to be a part of the Xander platform, and that means Netflix is going to be serving ads. Naturally, it makes sense for them because they have so many users and they have to get their revenues up because, well, it hasn't been so good for them recently. So you can expect to see ads soon on Netflix.
