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Eric Siu recommends Alex Hormozi's $100M Offers workbook as a practical guide for marketing teams to learn how to craft compelling offers and set pricing. He suggests having team members work through it to understand what makes a good offer.
Eric Siu recommends Alex Hormozi's $100M Offers workbook as a practical guide for marketing teams to learn how to craft compelling offers and set pricing. He suggests having team members work through it to understand what makes a good offer.
I think we should give Alex Hormozi some credit. He has an offers book called $100 Million Offers, but he actually has a workbook that basically just summarizes what a good offer is. And there's an entire workbook. I still do think like the offer is one of the highest leverage things you can do in addition to maybe pricing, for example. And so if you have a really good offer, it's a no-brainer, then people are going to take it, right? And so I think it's worth it for your team, your marketing teams to study this book because it's like, it's basically like a quick summary again on what a good offer is and it's like an entire workbook. And so you put them through it, they should understand what a good offer looks like afterwards.
