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In this short video, the speaker emphasizes that the two fundamental pillars of SEO remain content and links, even in 2023. While high-quality content is essential, the speaker stresses that backlinks still play a crucial role. He outlines three practical ways to acquire link equity: (1) actively building links, (2) creating tools, widgets, or other assets that naturally attract links, and (3) purchasing existing assets that already have strong backlink profiles. He illustrates the third approach with a personal example where his podcast co‑host bought the SEO tools Ubersuggest and AnswerThePublic, both of which came with a substantial number of backlinks, effectively buying link equity.
