Eric Siu walks through six marketing specialties worth pursuing: paid media, content creation, SEO, growth engineering, and growth design. He covers entry paths like internships, what each role pays, and how to move toward CMO or senior engineering roles.
Careers in marketing. Where should you start? What are the good jobs in the first place? So I'm going to talk about that in this video. When I think about it, okay, we have our marketing agency Single Grain, so we get a lot of applicants coming in, a lot of people asking me, you know, uh, can, can we work together? I'm super grateful for that. And I also look at my other friends' companies too. Who are they hiring for exactly? Okay, so I'm going to give you a couple of good job opportunities if you're looking to get started in marketing. Now what I recommend is if you have no marketing experience, start out as an intern. Even work for free because that's exactly what I did. I started out as an intern. I went on Craigslist looking for a job and I became an intern where I became a slave and I'm still friends with these guys by the way. I became a slave and I made a site for them. I was like a content intern. Okay, so that's one of the internships you can do. I did SEO work for them. I made my own website. I did it for 3 months or so and while I worked my full-time dead-end job. So if you have a dead-end job, look, still intern for free. Be grateful that you can even find a free internship in the first place. That's a great place to start. In terms of getting an actual job, here are a couple jobs I recommend. If you are able to get a job in paid media or paid advertising, which means you're running Facebook ads, Google ads, LinkedIn ads, YouTube ads, you are going to be able to find a job because a lot of people still need these types of people to run the optimizations for their ads. This is a really good way to get started and, and get your mind to be a little more analytical. It doesn't matter what major you are in college, or it doesn't matter if you even went to college or not, because we have people on our team that didn't even go to college that are doing a really good job for our clients. Check out our videos on this channel or check out the Marketing School Podcast if you want to learn more about paid media or paid advertising. The second thing I'm going to say is content. Okay? A content creator, it could be written content, it could be audio content, or it could be video content too. These are all important things because everyone's creating content now. Everyone's trying to become a media company and a lot of journalism majors, they're struggling to kind of find work right now. But in the marketing world, if you go, go for like a tech company for example, you should have no trouble finding a job if you're good at what you do. The third one is SEO. SEO, especially for large enterprises, you think about Nike, you think about Amazon, They'll have a lot of traffic coming to their website and they need to do a better job with their SEO. And there aren't a lot of SEOs these days, okay? But the SEOs that I know that are enterprise level, they are exceptional. They say amazing things, they know amazing things, they know the right people, and that's super helpful. The 4th thing is if you can become a marketing engineer, so not just a software engineer, but you're a software engineer that's focused around marketing, you're gonna do a really good job because there's a lot of these growth engineers that are, that are actually becoming a real role. And I remember when I was leading marketing at a technology startup, I, campaigned for this role. I said, I need an engineer on my team, otherwise I'm not gonna be able to get things done. I need an engineer, I need a designer on my team. That way we're gonna fly. Okay? So you have to have a growth engineer on your team and a growth designer. The careers that make the most money in marketing, think about this for a second. If you can rise the ranks, it doesn't matter. You start with any of these that I've just given you right now. You can rise through the ranks to become the chief marketing officer. Chief marketing officer makes a ton of money. Growth engineers make a lot of money. Great designers make a lot of money too. I'll say you are a little more limited around kind of paid advertising and content creation if you're kind of, you know, doing the work. But if you become, you know, you grow into an executive level, you grow good, you become a good leader, you become a good manager, you are going to make exceptional money. What I'll say is this too, the really good marketers that are good at execution, they're going to go off, they're going to go do their own things because they know they have all the leverage in the world. They know they can create things from scratch and you are going to be able to make We're talking, you know, a good 6-figure amount, potentially even 7 figures. Okay? So that's the potential that you have. You might start lower first. You might start with an internship. You might make nothing. You might make $30,000 or $40,000 a year, but you're going to grow. You're going to get stronger and stronger and stronger. You're going to level up and it's going to be great. So you got the paid ads, you got the content, you got the SEO, you got the growth engineer, and you got the growth designer as well. These are all related to marketing. Okay? And you can start anywhere. You can start a marketing school. And if you guys have thoughts, like let us know in the comments. What do you want to do? Do you want to do SEO? Do you want to do content, right? Do you want to do paid media? What is it exactly? Drop it in the comments and maybe we can share some resources with you. And with that being said, that's it for this video. Don't forget to subscribe and watch the next video.
