Eric Siu explains how traditional agencies are shifting into AI operators as agent technologies disrupt the industry. Investors are backing this transition, and the real work now is managing, optimizing, and upgrading these AI systems rather than doing the work manually.
We think traditional agencies are dead. I'm like, oh, it's interesting that you say that, because I've talked to a handful of these traditional agencies, people that are trying to jump ship. They're like, yeah, that model doesn't work anymore. We're more interested in what you're doing on the agent side right now, because we think what you're doing is going to— that's going to affect how agency work is going to be done in the future. But that was the conversation that I was having. Right now, when we talk to one of these investors, they're like, oh, we talked to our portfolio company, like everyone's building this right now. And therefore, they think that because everyone's building right now, it's not going to be a hot thing. I think, in fact, if everyone's building it right now, and they have the engineering resources, it means that more people are going to need this. Because you're going to need people that are managing the— who's going to manage it, who's going to optimize it, who's going to upgrade it.
