Eric Siu says treat every piece of content like an ad. Test different headlines, hooks, and visuals, then repost the underperforming ones with changes. His tool CodeX lets him delete, edit, and republish fast enough to iterate way quicker than before.
If you're like a busy operator and you're creating content, you probably still need some sense of organization. But if you're a pure creator, you're just trying to crank out as many ads as possible because each creative is like an ad, and then you're testing rapidly and then you're adjusting, right? I think the world that we're going into today, you know, for example, today I saw that one of my X articles didn't do that well, but it's not a bad X article. I'm just dictating to my CodeX. I'm like, change the headline and change the hook. I want you to delete this post and publish again. I want you to delete this YouTube video that seemed to flop, but I think it's a good video. Go ahead and repost it, but I want you to change these subtle images or change the headlines. And because I have all these workflows now, I feel like I'm able to test more rapidly where I wasn't able to before. So if you're like pure content creator, more on the creator side, you probably should be rapidly testing as if every creative is an ad.
