Eric Siu breaks down how Trump responded to the assassination attempt at his rally, arguing he turned the moment into a publicity opportunity that benefited his brand and campaign messaging.
Trump made his assassination attempt a marketable moment. Someone shot at Trump during a rally and the bullet grazed his ear and then he fell to the ground and then Secret Service covered him, right? He gets pulled up and then while they're trying to pull him off stage, he's like, wait, wait, wait, wait, wait. And then all of a sudden he kind of emerges from the bodies of people around him and he's just like, he puts his fist up and he's like, fight, right? And he says fight a couple of times. One of the guys, you see him moving around and then he captures the best shot. And this is probably a shot that will be one of the shots of the decade. In my mind, you know, I don't care if you love him or hate him, but for Trump to have that presence of mind during a moment when, you know, he just escaped death. It kind of just shows who he is, right? He made that moment a marketable moment. He knew what he was doing, and it in fact became a marketable moment.
