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Eric Siu explains how to turn your best organic social videos into paid ads. He says high-performing content is proven creative that scales well, and this strategy will be a strong opportunity through 2024 into 2025.
Eric Siu explains how to turn your best organic social videos into paid ads. He says high-performing content is proven creative that scales well, and this strategy will be a strong opportunity through 2024 into 2025.
And the beauty of organic social now is that you can test how well your organic social videos do. And the ones that do well, you can make them into an ad because it's already proven to work. It's already proven to work with organic social. It's proven itself out there in the wild. So now you can actually put ad dollars to it. And I think that's going to continue to be a really big opportunity, probably for the next 12 months or so, probably going into 2025. And that's how you're going to get more, more views.
