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Eric Siu explains how to turn organic social videos into ads. When a video gets strong engagement, repurpose it as paid content. He predicts this approach will be a major growth opportunity through 2025.
Eric Siu explains how to turn organic social videos into ads. When a video gets strong engagement, repurpose it as paid content. He predicts this approach will be a major growth opportunity through 2025.
The beauty of organic social now is that you can test how well your organic social videos do, and the ones that do well, you can make them into an ad because it's already proven to work. It's proven itself out there in the wild. So now you can actually put ad dollars to it. And I think that's going to continue to be a really big opportunity, probably for the next 12 months or so, probably going into 2025. And that's how you're going to get more views.
