Eric Siu shows how Meta's Muse AI pulls from your Instagram saves and follows to build travel itineraries and generate video scripts. The tool creates shoot cards and content outlines based on what performed well, replacing a full-time researcher role.
Muse from Meta is wild if you know how to use it the right way. Most people are just using it for stuff like travel booking. So for example, you can see over here, it gave me a nice little visual itinerary over here and I said, hey, I want to go to Japan and I want a visual itinerary and it's going to be for 12 days or so. What should the itinerary be? It recommends where to stay, it recommends where to go exactly. I mean, this is a great user interface for travel. So that's the simple way of going about using it, right? But you can do more than this, because here's the thing. The cool thing is that Muse, because they're owned by Meta, it is hooked into your Instagram. It knows what you've bookmarked. It also knows who you follow as well. So based on who you follow, based on who you bookmark, it can set this up for you. Now that part's cool, okay? But it can do more than that. Now a more advanced way to use Meta to help you generate more views and generate more revenue is that you're using it to help you with your Instagram. So in this case, I'm creating a bunch of shoot cards for my short-form videos over here. And it knows what's performed for me. It knows what hasn't performed. It also knows what I like based on what I bookmark too. And so here you can see it's giving me these, all these batches over here, this outline over here. Hey, these are 10 bots that I'm running for my company over here. Here's the reference point over here. So it tells the editors what to do. It tells me what to say. And it just lets me riff because it knows that I like to riff. And so this is what I like to do over here. And there's also a little reference piece. So that's helpful because This used to be a full-time job for somebody else where they're coming up with different scripts for you. They're doing all the research out there. You could have MetaMuse do it for you and it's completely free. So if you enjoyed this video, just follow for more on AI business and marketing.
