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Uber's advertising business generates $650 million a year, and they acquire advertisers through something as basic as a Google Form. The simplicity works because the product sells itself.
Uber's advertising business generates $650 million a year, and they acquire advertisers through something as basic as a Google Form. The simplicity works because the product sells itself.
Secret business that Uber has. In fact, this secret business does $650 million a year for Uber. What do you think it is, Neil? Ads. It's not so secret. Here's the thing. How complex do you think their funnel is? Let me just show you their funnel. It's this Google Form over here. No, you gotta be kidding me. Yeah, yeah, yeah. Here, you want to read it? Advertising on Uber interest form. This just goes to show you that if you want to build a great business, sometimes you don't have to overcomplicate it.
