Eric Siu argues that taste matters more than analytics in marketing. Underrated marketers have good taste and creative ideas; overrated ones rely only on analytical skills. Taste is rare and crucial for generating new ideas, especially as models emerge, but it's nearly impossible to screen for when hiring.
Neil, do you know the difference between underrated and overrated marketers? Underrated marketers are really good but not overhyped. This is what Brian Halligan from HubSpot said. Overrated marketers with good analytical skills. Underrated marketers with good taste. I do believe there's a dearth of people with good analytical skills, but you know, if I had to pick one or the other, I'd probably pick the person that has more taste. It's really hard to find people with taste, and taste is one of those things that will always be in need, at least for the next decade or so. You're gonna need people with taste that can come up with new ideas for all these models that are coming out because to train off of data. You need people that are creative. You need people that can think outside the box. In my opinion, that's taste. And so the question is, how do we go about finding people that have taste, right? It's hard to screen for that.
